Client Relationship Building
In the commercial real estate world, client relationship building is crucial to success. Although, building relationships is not the only important aspect to commercial real estate business. In order to stay successful, you must maintain client relationships long-term, even after you conduct business. From marketing campaigns, honesty and periodic updates, there are several ways to maintain relationships with your clients. Our friends at Prospect Now recently wrote a post on this topic. The post details the seven best practices for building and maintaining long-term client relationships. You can read an excerpt of the article below. Then, click the green button at the bottom of the page to read the full post.
[bctt tweet=”From marketing campaigns & periodic updates, maintain relationships with your #CRE clients.” username=”SVNPercival”]
Building long lasting relationships with your clients is one of the most important skills a real estate agent or broker can have. Many business analysts agree that it is often several times more expensive to attract new clients than it is to retain existing clients.
Fortunately, there are a few tried and true strategies that real estate professionals can use in order to maximize their client retention and develop long-term relationships. Here are just a few:
#1. Drip Marketing Campaigns
Drip marketing campaigns involve a series of automated emails that are sent out on a schedule. Keeping yourself and your business fresh in a contact’s mind can go a long way towards retaining their business and making them feel as though they are remembered.
#2. Personal Touches
Each client is unique, so if you can add a personal touch to a correspondence it can go a long way towards fostering a long-term relationship. Take the time to learn your clients’ preferences and adjust your strategy to work with their likes, dislikes, and potential concerns.
#3. Periodic Updates
It has often been said that there is no such thing as over communicating, and this is definitely true when it comes to long-term client relationship building. While you are moving through the real estate process, providing them with a steady stream of updates can leave them feeling involved and organized. A client that is well taken care of is more likely to return to you for help with their next real estate opportunity.