5 Ways Top CRE Brokers Use LinkedIn
Social media and technology have become an integral part of the commercial real estate industry. There are many ways that top CRE brokers use social media to increase client relationships and make deals. LinkedIn is one of the most professional networking platforms CRE brokers can use. LinkedIn provides a platform to connect industry professionals and potential clients through status updates, groups and other networking methods. In a recent post from our friends at Hightower, they detail the five ways commercial real estate brokers can use LinkedIn for networking, advertising and other uses. Check out the excerpt below, then click the green button at the bottom of the page to read the full article. Be sure to let us know your thoughts in the comment section!
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Social media has become an effective weapon for top CRE brokers. After seeing the success of early adopters, much of the industry is following suit. Why? Because social media can help you strengthen client relationships, source new prospects and build brand awareness.
There are a lot of social media platforms out there – for this post we’ll focus on LinkedIn. Whether you’re an experienced social media guru or just dipping your toe into the area, LinkedIn is a great place to start since it is the most popular social network for professionals. Chances are you already have a profile — so why not put it to some good use for reaching more prospects? Here are a few ways to use it to instantly upgrade your networking:
Connect & Engage
Use LinkedIn to stay up-to-date on your connections. With a normal Rolodex, you have no idea if a company is growing rapidly, if they needs a new office, or even if someone switched jobs. LinkedIn allows you to stay aware of all these updates through your news feed.
As a result, you should invest in building your LinkedIn connections. Whether you meet someone through a friend, at a networking event, or at a conference, try to find them on LinkedIn within 48 hours. Finished with a meeting? Connect with them on LinkedIn the next day.
One of the easiest ways is to use apps to sync new connections with your Linkedin. When you do connect, be sure to engage. Don’t just add them to your network and leave them in silence. Send a note. Share a link. Schedule a call. Do anything! The more you can do to stand out, the more likely you will be remembered.